Lex Sisney
Lex is an expert at accelerating growth in individuals and organizations. A successful entrepreneur himself, he has led the development of two multi-million dollar companies and provided strategic coaching to dozens more. Learn more.
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In order to broaden your appeal, narrow your focus

“Sacrifice” by John More in Seth Godin’s “What Matters Now”

A winning business understands that to gain a customer
it must first be willing to lose a customer.

Unfortunately, we’ve been conditioned to do whatever
it takes to not lose a customer. To always say YES to
customers. To always kowtow to the whims of
customers. That’s unfortunate because winning
companies [...]

Change

By Chip and Dan Heath from Seth Godin’s “What Matters Now”

A troubled teenager named Bobby was sent to see
his high-school counselor, John Murphy. Bobby
had been in trouble so many times that he was in
danger of being shipped off to a special facility for
kids with behavioral problems.

Most counselors would have discussed Bobby’s
problems with him, [...]

Momentum

By Dave Ramsey from Seth Godin’s “What Matters Now”

Malcolm Gladwell says it takes 10,000 hours of practice to become an “Outlier.” He is, of
course, right. My mother says practice makes perfect. She is, of course, right. A billionaire
friend once told me to read one of the best stories on successful living, e Tortoise and
the Hare. [...]