February 2010 « LexSisney.com

In order to broaden your appeal, narrow your focus

“Sacrifice” by John More in Seth Godin’s “What Matters Now”

A winning business understands that to gain a customer it must ﬁrst be willing to lose a customer.

Unfortunately, we’ve been conditioned to do whatever it takes to not lose a customer. To always say YES to customers. To always kowtow to the

Change

By Chip and Dan Heath from Seth Godin’s “What Matters Now”

A troubled teenager named Bobby was sent to see his high-school counselor, John Murphy. Bobby had been in trouble so many times that he was in danger of being shipped oﬀ to a special facility for kids with behavioral problems.

Most counselors

Momentum

By Dave Ramsey from Seth Godin’s “What Matters Now”

Malcolm Gladwell says it takes 10,000 hours of practice to become an “Outlier.” He is, of course, right. My mother says practice makes perfect. She is, of course, right. A billionaire friend once told me to read one of the best stories on successful living,