February 2010 « LexSisney.com

In order to broaden your appeal, narrow your focus

“Sacrifice” by John More in Seth Godin’s “What Matters Now”

A winning business understands that to gain a customer
it must ﬁrst be willing to lose a customer.

Unfortunately, we’ve been conditioned to do whatever
it takes to not lose a customer. To always say YES to
customers. To always kowtow to the whims of
customers. That’s unfortunate because winning
companies [...]

Change

By Chip and Dan Heath from Seth Godin’s “What Matters Now”

A troubled teenager named Bobby was sent to see
his high-school counselor, John Murphy. Bobby
had been in trouble so many times that he was in
danger of being shipped oﬀ to a special facility for
kids with behavioral problems.

Most counselors would have discussed Bobby’s
problems with him, [...]

Momentum

By Dave Ramsey from Seth Godin’s “What Matters Now”

Malcolm Gladwell says it takes 10,000 hours of practice to become an “Outlier.” He is, of
course, right. My mother says practice makes perfect. She is, of course, right. A billionaire
friend once told me to read one of the best stories on successful living, e Tortoise and
the Hare. [...]

"Lex is a one-of-a-kind coach. He's guided our company through a significant transition. The company's doing better than ever. Our revenues are at an all-time high. Basically, I can't recommend the guy highly enough." - Zachary Adler, CEO, Association Web Pros

“Lex, in seven months of executive coaching with you I have added an equivalent of $87 million in assets under management, and increased billable fees by 40%. I have discovered where my power comes from and experience more confidence, clarity and an ability to view my life almost constantly in a positive way. Our engagement has been successful beyond my imagination, and I could not have achieved any of that success without your guidance. Thank you.”

- Kelly Smith, CEO, Certis Capital

“Lex, thank you for being a phenomenal coach and advisor. You have an uncommon ability to listen and hear what is going on behind the words and then bring a clarity to every discussion that has helped us find an answer or solution to every question and problem. I also appreciate your own experience as a successful entrepreneur. The input you have given us all along has been concise and practical. The processes you took us through for honing our message and making sure that we were creating and delivering that message from our core passion has inspired breakthrough after breakthrough. Personally, I love the fact that you combine building a business with each person’s personal and spiritual path; that is the combination that has made me not only more successful, but happier all around!”

- Masen Yaffee, CEO, Green Sherpa

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