When Bill Walsh was hired as head coach and general manager of the San Francisco 49ers it was indisputably the worst franchise in the NFL — some analysts claimed the worst in all of sports. In the season before he took charge the team struggled to achieve a 2-14 record.
In this toxic and mutinous organizational culture, Bill Walsh would be their third new head coach in a year. Thirty-six months later, San Francisco won Super Bowl XVI. The white-haired, corporate-style leader had transformed the NFL doormat into an incipient dynasty that would ultimately win five Super Bowls.
So how did he do it?
“Treat People Right”
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